How to Market a Local Business in Today’s Digital Arena

How to Market a Local Business in Today's Digital Arena

What’s a local business? Does local also mean small? Not necessarily. A local business sells its product based on the location. For example, a Japanese hot bath can provide services for customers in its location, whether they are tourists or not.

So let’s say you own a clothing store and want to sell to people from other cities, other countries, or even other continents. You want to get a good reputation and make lots of sales. Almost everyone is trying to do what you want in this new digital age, so how can you be different?

How can you be sure that the marketing strategies you’ve read about are going to work? Many marketing strategies can help grow your local business, but based on the store you own, you have to choose the tactics that suit you better. In this article, we’re going to show you the six best marketing strategies that will help market your local business more effectively in today’s digital arena.

1. Run a Giveaway Strategy

Beautiful Happy Young Brunette Woman Isolated Over Colourful Background Wall Wearing Stylish Casual

Running a giveaway increases the engagement of your audience. But there are some things you should pay attention to before running a giveaway.

  • The prize should be something your customers want. Whether it’s a gift card for using your services or a product from your store
  • The design should be beautiful, fun, and easy to take so your audience won’t get bored
  • Ask for email addresses so you can use them later for email marketing
  • You should be able to run the giveaway on your website and any social media account

2. Work With Influencers

People are ready to take on the suggestion of the people they adore, and influencers have lots of followers that value them. Over 50% of women purchased something after being introduced by an influencer, and 40% of customers purchased something after seeing it on Twitter; therefore, it is evident that social media has a significant impact on purchasing.

For working with influencers, you can send them free products to advertise them for you or pay them to suggest your products or services to their audience. With influencers, you don’t have to worry about how to get more followers on Instagram or any other social media because they will pour followers into your account. However, you can’t work with just any influencer with lots of followers. The influencer should be in your niche, and its followers should be active.

Ainfluencer is a reliable platform that can connect you with the right influencer or brand ambassador in your niche. It’s completely FREE, and you can search through many options until you find the most suitable one.

3. Find the Right Time to Post

Young Woman’s Portrait on Yellow Studio Background

Before posting, tweeting, or going online, you have to schedule. Scheduling your posts helps you find your followers’ most active times. Posting at a suitable time when your followers are most active will result in more engagement and sales, so it’s an essential element in maintaining your eCommerce store.

AiGrow is an Instagram growth service that has many valuable features, like identifying your users’ most active times and automatically posting your content according to that. You can schedule Instagram posts using a tool. It also has a built-in Instagram giveaway picker feature. Sign up for free now to get started.

4. Keep an Eye on Customers’ Behaviors

One of the most important strategies is analyzing and tracking your customers’ behavior on your eCommerce website. Tracking their behaviors helps you know where they’re having a problem with your website or what they like most about it. It makes room for improving your website, understanding customers’ pain points, personalizing your website, and designing relevant advertisement campaigns.

With user tracking, you can see your customers’ whole journey, such as clicking on a link, the pages they visit, and how long they stay on a page. With session replays, you will have access to real-time data and follow customers’ journeys as if you’re one of them. It helps you identify and fix problems, offer better customer service, and improve your conversion rate.

With WatchThemLive, you can analyze and track customers’ behavior. It is a tool that has so many features, such as visitor tracking, heatmaps, and session replays which are essential in marketing your local business. Sign up for FREE today. Read this blog post to find out more.

5. Make Your Website Mobile-Friendly

Lively Enthusiastic Friendly Smiling Happy Woman Using Smartphone

52.2% of users use mobile devices to surf the internet, and this number is continuously growing, so your website must work well on mobile devices. A mobile-friendly website will increase your conversion rate due to the ease and convenience of using smartphones.

Therefore, this website optimization will offer the best experience for your website visitors. This way, you’re taking a big step towards creating customer loyalty and customer retention. If you want to make sure that your website is mobile-friendly or not, you can enter your URL onthis Google page and test.

6. Use Email Marketing

Remember when we told you to ask for email addresses to use them later on? Now’s the time to put them to work. While focusing on social media strategies, markets often forget that they can also use email marketing tactics.

You can email the people on your email list to inform them about discounts, new arrivals, or new product updates. Yet there’s more! You can also use emails to get feedback from your customers by running surveys.


You should know that maintaining an eCommerce store might not be easy, but you already took the most challenging step to create an online website. Now you should take the other steps to make it more successful.

In this article, we explained six very effective strategies that can be helpful for your journey. You can also use review platforms because customers don’t like to be the first person to buy something. Another way is to rank your website high with some SEO tactics. That is it. Thanks for staying with me till the end!

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