Social media platforms are taking over as the most influential media platform, as they give media space to each member of their community and not only to the media personnel. But, there is still some space left for grabbing as social media is expanding with each new day.
If you think you have the right content for the world to see, then this article is for you. Managing social media becomes a problem when you start to expand to new platforms, and you don’t want to forget to share something on your other platform and, therefore, lose views and likes.
That is why you need a social media management tool like Hootsuite.
Hootsuite is a social media management tool that allows you to create content for all your platforms schedule the posts, so you don’t have to worry if you forgot something. You can do things like managing your team members and measuring investment return. Awesome!
Here are some alternatives to Hootsuite that may be more suitable for you.
Sendible lets you connect all of your social media platforms like Instagram, Facebook, LinkedIn, Twitter. And then, you can follow social media streams, inboxes, tweets, comments all from their dashboard.
Where Sendible does better than its competition is its scheduling functionality. It has industry-leading scheduling functionality, including a social media calendar, content libraries, queues, and publishing.
Key features that Sendible offers to you are:
- Engaging with the audience via social inbox and streams
- Easy publishing
- Amazing scheduling functionality
- Custom reports
- Team collaboration and user accounts built-in
- Mobile app
Price: Sendible also gives you a 14-day free trial option, and it costs 29$ per month after.
Another tool that is a good alternative to Hootsuite is Agorapulse, and it is a lot simpler. Agorapulse doesn’t have social streams function, but instead, you get a super good social media inbox that is actually a good time saver compared to streams.
It has an inbox assistant for tweets to set up rules for specific actions. Like, if a specific keyword was mentioned in a tweet, it can automatically assign it to a team member. How amazing is that? It also categorizes your followers to help you find brand ambassadors and all those highly engaged fans.
Key features of Agorapulse are:
- Amazing social media inbox
- Scheduled updates
- Social media monitoring
- Assigning tasks to team members
- Detailed reports
- Social Media Manager School – in-depth training course for social media marketing skills
Price: All of that, and it also has a free plan for you, but if you want those premium features, it costs 99$ per month.
3. Sprout Social
Sprout Social is the best business alternative to Hootsuite. It has a unified social inbox, scheduling functionality, and built-in CRM to make your team management easier.
There are a lot of reporting types like competitive reports, trend analysis, response time reports, and many more. The disadvantage with Sprout Social is its focus on larger businesses.
Key features of Sprout Social:
- Publishing and scheduling your content
- Social inbox
- Social calendar
- Powerful reports
- Custom workflows and content approvals
Price: They are a little bit pricier than the rest because it is paid 99$ per team member, so it can jump in prices fairly easily. Adding just another team member will cost you another 99$ per month.
Tailwind specializes in more visual social media platforms like Instagram and Pinterest, and it is absolutely the best tool for Pinterest. Using this platform, you can schedule your pins to your boards and group boards, and an analytics feature follows even loop pins for resharing and all of that so you can follow your success.
Tailwind keeps tracking your Pinterest account, and it notifies you if you already shared a pin to a board or if you try to share a pin to more than ten different boards. The tool has a unique feature called Tailwind Communities that is based on your interests, and there you can find many more pins that you can share.
Some of its best features are:
- Supporting Instagram and Pinterest
- Social media scheduling
- Good analytics
- Amazing Pinterest support
- Tailwind Communities
- Tailwind Create – for creating fantastic pins
Price: It has a free plan, but it is somewhat limited to the paid ones.
TweetDeck is made only for managing your Twitter accounts, and it is similar to Hootsuite because of social streams. It allows you to customize columns with streams by adding messages, mentions, followers, lists, and more. It also has basic scheduling functionality.
The disadvantage with TweetDeck is that you can’t use it for anything else but Twitter.
Key features of TweetDeck:
- Twitter support
- Custom social media streams
- Managing Twitter messages
- Scheduling tweets
Price: It’s free.
Sendible and Agorapulse are the best alternatives to Hootsuite because of their all-around features. Each has its own good sides that may suit you better, but you won’t miss it if you try either of those two.
Other tools are a bit more specific and unique, but if you are focused on some social media platforms more than the others, you will certainly find something for you in this article.
Try one of these tools and conquer social media!