How to Make a Perfect Instagram Bio

How to Make a Perfect Instagram Bio

Running social networks is indispensable if you have a brand you want to expand and gain more audience. Among numerous social media, Instagram is still probably the most prominent one, hence you should be extra careful with your brand’s Instagram account. Since it all comes down to the first impression, you need to invest a lot of thinking and effort into your bio because this will be the first thing that will catch the attention of your audience.

If you are looking for some pieces of advice regarding creating a perfect Instagram bio, you came to the right place. In this article, we will show you some tips and tricks to make your Instagram bio stand out and astonish your audience and customers.

What Is an Instagram Bio?


Instagram bio is the first thing you notice when you enter someone’s Instagram profile. It represents a place below the profile picture where one is supposed to make a short description of the account, person, or brand related to it.

Firstly, there is a place where you can write your full name, display page category, and your pronouns. Furthermore, you have a space for a short description of 150 characters where you can highlight the main points and get your audience to know you better. In addition to that, you can add one external link and add your contact information.

How to Create a Perfect Bio?

instagram bio

#1 Optimize Your Name

Do not confuse your username with the name that is stated in the bio. As the name, you can put the brand’s official name or even add some searchable keywords. For example, let’s take Savoir, a marketing agency. If you only write Savoir, then your account won’t be that easy to find and people won’t immediately know what its purpose is. On the other hand, if you write Savoir Marketing Agency as your name, you will be in more search results and get more audience.

#2 Highlight the Main Aspects of Your Brand

In this 150-characters-long description, you have a chance to present yourself or your brand in the best light, so use it wisely. It is crucial to be concise and direct and give all the most important details about your brand. Try to state its mission, to whom it is intended, and its main benefits. The audience will appreciate short and sweet descriptions that will inform them about the brand.

#3 Use Keywords

We cannot highlight enough how much it is important to use targeted keywords in all parts of your Instagram account, from your name to photo captions. By using keywords relevant to your niche and business, you will significantly improve your SEO and increase your searchability.

#4 Be Creative with Your Bio

instagram bio

Make your bio truly stand out from all other boring and old-fashioned Instagram accounts. If you want your Instagram bio to pop, think of different fonts or emojis. For example, if you want to encompass more different aspects in your description, you can separate them by using relevant emojis. This will instantly grasp the attention of your followers and look extremely creative and fun. Moreover, you can even change the font of your Instagram bio, which would look amazing and different.


Creating a perfect Instagram bio is not complicated at all. There are only a few things you need to take care of. Picking the right name with a searchable keyword and being creative and concise with your description are just some of the useful tips that will completely optimize your Instagram account. Use your imagination mixed with our tips and you will get a perfect Instagram bio.

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