Automating content marketing means you will use tools to automate some marketing processes. You can automate various things like scheduling content, writing emails, tracking sales conversions, and generating leads.
But how to effectively automate your content marketing efforts? Learn all about this in the article.
How to Effectively Automate Your Content Marketing Efforts?
- Choose the right content automation tool for your needs
- Create a workflow
- Create your content
- Check and measure results
How to Effectively Automate Your Content Marketing Efforts – Step by Step
1) Choose the right content automation tool for your needs
Many automation tools can help automate the content scheduling process.
Based on your needs, you can pick the best option.
Some well-known platforms that can help with content automation are HubSpot, Marketo, Hootsuite, Copy Al, Jasper Al, and others.
Additionally, some platforms specialize only in email automation – Klaviyo, Omnisend, and Mailchimp…
Before you choose the best platform for your needs, you should define your content automation goals and needs.
2) Create a workflow
After you find a platform you want to use, you should create a workflow that will make the content automation process easier for you.
Of course, the workflow will depend on the platform you use, but some things are general and can be used unimportant to what software you use.
For example, you should decide how you want to organize your files. If you have a team of people working on the content, it is a good idea to have a separate folder for every team member. Folders should also be organized into bigger files, etc.
Also, you will need to decide who can access files or when to schedule posts.
3) Create your content
Use effective marketing strategies and your workflow to create content for your brand.
Based on the needs of the brand or the piece of content, you may want to assign the task to every writer based on their strengths.
Also, it is crucial to brief everything in time to avoid doing things last minute.
If you have a team of people, you also should manage them and track their progress.
4) Check and measure results
A good thing about most content automation tools is that they offer their analytics dashboard where you can check your results.
You can also use Google Analytics to measure the most crucial metrics. What you track depends on your goals – it can be everything from engagement rates to ROI and leads.
Tracking the most crucial metrics helps you see the results of your marketing efforts and adjust the underperforming things.
Why Should You Automate Your Content Marketing Efforts?
- Increased efficiency – You will be able to create content faster, and as a result, see increased traffic.
- You will have more time to focus on other things about your business.
- Improved retention rates – You will be able to respond to all messages and comments faster increasing customer satisfaction.
Higher conversion rates
Reduce cost per customer
Increase brand awareness
Content automation has many benefits for the business and can play a significant role in improved business results.
But nothing works without a plan – the same can be said for content automation.
To get started, you will need a clear plan of what you should do and the goals you want to achieve.
Without these two, content automation software will not help you improve your business