Social media marketing has only become more and more popular throughout the years, and with good reason. Instagram, as one of the leading social media platforms, is the perfect place to increase the popularity of your brand, generate leads, and well, grow your business in general.
With Instagram, the whole world is watching, so make use of that huge audience to make the most out of it. Here are some of the benefits it offers.
1. Boosts Content Marketing
Social media is the best way to share content and promote your business, and Instagram is definitely one of the more popular sites for advertisement. It’s a quick and easy strategy to attract your targeted audience’s attention.
Content marketing, in general, is one of the best ways to boost lead generation. You can create guides, write longer articles, blogs, and more. The best way to get your content noticed on Instagram is through video and visual content, though. So keep that in mind, along with the fact that you should publish content regularly but don’t go overboard, either.
Keep your content relevant, interesting, and appealing enough to get your potential customers’ attention. Remember, the more engaging your content is, the more time your audience will spend on your account or website, which leads to more customers.
2. Increase Brand Awareness
Instagram is a huge platform for everyone and everything. Increasing brand awareness is not a problem, as Instagram offers you a stage where you can make your brand known to people without breaking the bank of your marketing budget.
Instagram’s targeted ads are quite useful as they make it extremely easy to engage with your targeted audience since the ads will appear in the feeds of people who are most likely to be interested in your brand. Since Instagram is mostly a visual platform, make sure that things like your brand’s logo stand out in the sea of other attractive images.
Increasing brand awareness is crucial if you want to build up a solid reputation for your business and create a loyal customer base, and creating a network on Instagram is surely one way to do it.
3. Increase Website Traffic and SEO Rankings
An active social media account, especially on Instagram, can make a huge difference in your website’s traffic and SEO rankings since one thing leads to the other. SEO rankings are essential to maximizing your reach. They also guarantee your business’ credibility right from the start.
Increasing your website’s visibility is way easier if you do it with the help of Instagram. You can use its advertisement system and your brand’s account to shift your potential customers right to your website, where they can check out what you have to offer. To improve your SEO, here you can check some of the best tools for SEO managers.
4. Low-cost Lead Generation
Even if you have a bigger marketing budget (but if you own a rather small business, you most likely don’t), social media is probably the cheapest and most effective way to generate leads. It is definitely one of the better value for money strategies.
It can save you a lot of money yet still has lots of potentials to bring in satisfying results. Using the right tactics, your reach can easily extend and you can generate more leads. So, save up and use some of that money meant for marketing purposes for other purposes instead.
5. Increase in Sales
The followers you have, as well as the likes, shares, and comments you get on your business’ account, help with your overall brand image and credibility, thus creating more potential for a higher number of sales. So, even if you do end up buying some of your followers, it can bring in more of your actual targeted audience which they just might share with others.
As long as you keep your account and advertisements up to date and engaging, Instagram makes a great tool for increasing your sales as you increase your following.
6. Personal Touch
Another great feature of having a business account on Instagram is that you can use it to get closer to your audience. Personal service is always welcome, and naturally, many customers prefer this to an impersonal way of handling business.
Communicating with your customers or potential customers is easy through social media accounts. You might even get some feedback through your comments on what you can improve and what your audience would like to see, if more or less.
When you own a small business, you don’t need to have a huge marketing budget to become more popular or increase your sales. All you have to do is embrace the possibilities social media has to offer.
We have mentioned just six benefits associated with Instagram, yet it can offer so much more. So, make up some Instagram-based strategies, get to business and watch your business grow.